MYHockey Gold Sponsorship Information
How many gold level ads are displayed on a page?
When displayed at all, MYHockey will only display one gold level ad per page. MYHockey does not believe in
flooding the user with advertising. Pop-ups, flashing ads and other strong user turn-offs
will not be used. In addition to one gold level advertisement, it is common for two silver level ads and
possibly some Google Adwords will also be displayed on many MYHockey pages.
How often will my ad be displayed?
MYHockey will sell no more than five (5) gold level sponsorships. This means that your gold level ad will
be displayed on at least 20% of the MYHockey eligible pages. The home page is reserved for the platinum level
sponsor, but pretty much all other pages will have a gold level ad displayed. If less than five gold level ads are sold at any one time, your ad
may display more than 20% of the time. MYHockey web statistics show that the average MYHockey
visitor sees 8-10 pages per visit, making the odds significant that most MYHockey visitors will
see your advertisement on each visit.
What is the size of the gold level ads?
MYHockey gold level ads are either 468x120 or 468x60 (pixels).
If I do not have an existing ad, will MYHockey help create one?
Your initial purchase of a sponsorship does include services to create an initial, basic 468x60 graphic
advertisement. Advertisers are more than welcome to have their own media or advertising
departments provide graphics. This will not only expedite the process, but ensure that
corporate trademarks are used appropriately.
Can I change my advertisement during my middle of my annual sponsorship?
Ad graphics can be changed at any time. In general, MYHockey will work with advertisers to make
sure their advertising dollars are spent wisely and effectively. All reasonable
requests for improvements will be honored. MYHockey reserves the right to charge
a small fee if the requested services will take a significant amount of time to make.
How many pages/advertisements does MYHockey serve per month?
MYHockey traffic is somewhat seasonal. Based on years
of Google Analytics web statistics, MYHockey will see about 18 million pageviews during the 2011-12 season with
the highest volume months seeing around 3.0M page views from 120-140K unique visitors.
How much does a gold level sponsorship cost?
The price for a 12 month contract, an estimated 4.0M ad impressions
during the 2011-12 season, sells for $1000. If gold level sponsorship opportunities are available, monthly
gold level ad runs can be purchased for $200.
How do I pay for my sponsorship?
MYHockey uses PayPal services. Sponsors can pay with their PayPal account or by credit card.
All transactions are secured by the same technology that has enabled EBay
for years. Advertisers can pay by check or money order if necessary. All funds are USD.
PayPal takes care of any Canadian dollar to USD conversions.
How do I start advertising on MYHockey today?
Send MYHockey an email at
and we will get started ASAP.